Politic?

This is a blog dedicated to a personal interpretation of political news of the day. I attempt to be as knowledgeable as possible before commenting and committing my thoughts to a day's communication.

Monday, November 02, 2009

Spin-Doctoring

It's a special talent, no doubt, to be able to turn around the public apprehension of an individual based on his personal presentation, seen to be inadequate to the task at hand. In this particular case the individual is the leader of the Liberal Party of Canada, and the task at hand is the potential to lead the country as its next prime minister. Michael Ignatieff has not mightily impressed the electorate with his political performance as a potential government leader.

His maladroit temporizing, his incautious threats targeting the current Conservative-led government and his pointed criticisms of Prime Minister Harper have been seen as petty and absurd, given the circumstances. Those circumstances being a number of items, not the least of which is the global struggle in the face of the economic collapse, the urgency of government to act in the best interests of the country's recovery, and the obvious ability of this government and this prime minister to meet all expectations.

Michael Ignatieff has struggled with his own inept political moves, many of which reflect on his obvious apprenticeship-state as a politician. His views and statements have not resonated positively with Canadians. His awkward approach to opposition, and his juvenile-appearing adversarial role at a time when all political parties would do well to work together to help parliament function in the best interests of Canada have won him little admiration nor supporters.

A desperate decision to bring aboard a Liberal wizard to alter the choreography of a theatre that hasn't played well to its audience equates with the sincerity of a public relations ploy. Which is, actually what it describes, this move to bring a long-time Liberal party communications professional, Peter Donolo, into the picture. Mr. Donolo helped Canadians to see Jean Chretien as an amusing, unassuming everyman whom everyone could like and trust.

Rather than the mean-tempered and -spirited, contemptuous and overtly corrupt politician that he actually was, who spent the latter years of his time in public office setting the stage for his personal enablement as a high-priced and high-earning shill for corporate interests. Highlighting introductions through Mr. Chretien's contacts in high office for business opportunities. China, in particular, whose position as the next world economic power makes it the place to do business.

So Mr. Donolo will be grooming Mr. Ignatieff, whose popularity ratings have fallen steeply, for presentation as a misunderstood, but sterling-quality, highly-success-reliable candidate for high office. This is a sales job for a skilled professional, whether it be in advertising or public relations, to turn a poorly-regarded candidate into a potential winner. The proverbial sow's ear into a silk purse you can go to the prime ministerial bank with.

A political freshman with various personal and professional liabilities suddenly turned into a saleable product. Reminds me of the full-page advertisement seen in the same section as the story on Mr. Donolo's elevation as the Liberal leader's chief of staff, for the automotive company BMW. JOY reads the top caption of the full-page advertisement. The gullible and the easily-taken will be enraptured by the narrative:
On the back of this three-letter word, we built a company. Independent in spirit, philosophy, and practise. Accountable to no one but the driver. We do not build cars. We are the creators of emotion. We are the guardians of exhilaration, thrills and chills. We are the Joy of Driving. ... This is the story of BMW. This is the story of Joy.
Mr. Donolo can present Mr. Ignatieff as a return to the Canadian public and the office of the prime minister the pleasure the country can take in being steered once again by the Liberal Party of Canada. That very party which in the most recent past, gave us embarrassment on the world stage, and frustrations galore at home. This is the story of the Liberals. This is their story of public passion to rule the country. This is their pleasure.

To be avoided at all costs.

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